Research that lands
Interviews and usability sessions that end in decisions, not a hundred-page report nobody opens.
Ava Lindqvist — Design Director
I design
interfaces people
don't have to learn.
Twelve years across fintech, health and commerce. I work solo on focused engagements, and lead a team of four when a project needs more hands than that.
Selected work
Things I've made
that shipped.
A short list. I'd rather show four projects properly than twenty as thumbnails.
Background
Where I've
spent the time.
2021 —
Lumina Studio
Founder and design director. Brand systems and product interfaces for teams of ten to five hundred.
2018 — 21
Northbound
Lead product designer. Took the core platform from a prototype to 120,000 monthly users.
2015 — 18
Atlas Foundry
Interface designer across editorial and commerce clients. Learned to ship on a deadline.
2014 — 15
Independent
Freelance web design while finishing a degree in visual communication.
What I bring
The parts of the job
I'm actually good at.
Systems, not screens
Tokens, components and documentation your engineers can build from without asking me questions.
I write the front-end
Semantic HTML, modern CSS and enough JavaScript to know what I'm asking engineering for.
